Customer Analytics for Dummies
Customer analytics is a process by which data can be turned into predictive insights to acquire customers, grow lifetime value, retain customers at risk of walking away, and enhance customer loyalty and advocacy.
In this book, you take a look at the concepts for getting started with customer analytics and the specific techniques you can employ to enhance relationships with customers, increase revenue, and ultimately, make your organization more competitive.
Customer Analytics For Dummies, IBM Limited Edition, also gives you a perspective about how big data can be transformed from a never-ending supply of information into a set of predictions that can positively impact your bottom line.
- Acquire new customers
- Grow customer lifetime value
- Retain customers at risk of defection
- Enhance customer loyalty and advocacy
- And more
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