Ecommerce Web Analytics Analyst
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The Ecommerce Web Analytics Specialist is responsible for managing the analytic needs of the Columbia brands: Columbia Sportswear, SOREL, Mountain Hardwear, and Montrail, ecommerce domestic and international ecommerce and marketing sites by analyzing web traffic using web analytics tools (Adobe Site Catalyst & Google Analytics).
This role will be the lead for discovering, analyzing and presenting core insights from web data to recommend, create and execute site tagging strategy and analysis that drive fundamental improvements to customers online experiences. This position will also work closely with the site marketing specialist, ecommerce development and production teams as well as web analytics vendor to identify gaps in data capture strategy and collaboratively implement enhancements. This position reports to the Director of Ecommerce.
Work closely with Director to oversee and recommend all key analytical projects. Proactively engaging with cross-functional teams to assess existing and upcoming business needs.
Prepare and maintain website performance and visitor engagement dashboard reporting.
Measure impact of changes to the sites such as site enhancements, redesigns, content updates and online testing.
Administer web analytics tools (Adobe Site Catalyst and Google Analytics), including variables, report suites, users and manage vendor relationships.
Periodic data validation on data collection variables and collaborate with web analytics vendor and development team to make tagging updates and changes.
Interact directly with multiple departments and teams including Brand and Ecommerce Marketing, Merchandising, Production, Creative and Development and Finance to identify key analyses that deliver valuable business insight and areas of opportunity.
Assist managers and teams throughout the company to understand the power and value of an analytical approach to decision-making, and provide them with the insights that contribute to the strategic goals of the organization.
Design and deliver training sessions for new users; and provide knowledge, experience, and analytical support.
BA/BS in Marketing, Economics, Computer Science, or other analytical field required
3-5 years Ecommerce marketing experience, within a fast paced, data centric, analytically driven environment
3-5 years of experience with Adobe Site Catalyst/Omniture web analytics required
2+ years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
Expert level experience with Excel (pivot tables, complex formulas, statistical analysis)
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Apply at http://www.web-analytics-jobs.com/a/jbb/job-details/992163