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V.P. of Analytics

Company Agency
LocationBoston, MA
Job TypeFT

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Job Description

Assist in business development and growth by working with partners and clients in

developing and implementing new analytical methodologies with a targeted result of

increasing revenue.

• Provide marketing performance analysis for client engagements. Understand client’s

business goals and requirements, design and develop analytic approaches tailored to its

needs.

• Working with internal and external stakeholders to develop client tools and services such

as modeling, dashboard development, decision aids and business case analysis to support

programs, creative and recommended solutions. Work closely with the team in making

specific and actionable client recommendations and sell in additional client engagements.

• Developing data strategies (e.g. what we should capture, how we should capture it, and

the triggers/decisioning as a result, etc.)

• Partner seamlessly across the enterprise to access information and create and drive

strategies and implementation

• Determine and implement operations procedures and lead the analytic group in the

management of projects and resources.

• Cultivate solid relationships with staff, internal partners and clients.

• Marshal change to align with vision of the department and organization

EXPERIENCE REQUIRED:

• 8-12 years of experience in marketing analytics or business intelligence (focused in

analytics). 5-7 years leadership experience in managing a team

• Experience in the digital space a must

• Demonstrated ability to apply cutting edge analytics techniques to business problems and

to leverage external thinking (from academia and/or other industries)

• Ability to translate data into insights that understands customer needs and behavioral

drivers.

• Must be highly versed in analytic methodologies.

• Must have a good understanding of statistical modeling, segmentation, value analysis, as

well as reporting for Web site, online advertising, social media, mobile, e-mail campaigns

and e-commerce activity.

• Must be capable of contributing expertise and leading efforts both in advanced analytics

techniques and in consumer research and analysis.

• Must have a track record of implementing operational excellence (process efficiencies,

effective tools and technologies) in an analytics function.

• Will be able to show they have exhibited leadership with conviction and how they have

proposed new paths based on analysis findings.

• Promotes a culture of collaboration and teamwork across organizational boundaries:

ability to share techniques with analytical community

• Strong knowledge of strategic marketing, media, social, web site analysis, audience

targeting tools and vendors, including both quantitative tracking and research

methodologies

• Strong analytical skills, reporting, dash boarding, modeling and advanced analytics

experience is required

• Advanced MS Office skills (MS Word, Excel, PowerPoint)

• Preferred: Experience with statistical modeling software (GAUSS, MATLAB, R, SAS,

SPSS) and enterprise business intelligence tools such as Tableau

Leadership Characteristics:

• Accomplished change leader: demonstrates a flexible approach and resilience to setbacks

and able to drive operating and culture change: long-term vision and leadership stamina

to maintain course within a constantly changing environment

• Win creditability with background and skill sets

• Proven ability to recruit, lead, and motivate personnel in order to balance staffing

• Ability to communicate with both highly technical and non-technical individuals to drive

understanding and inspire creativity

• Provide strong leadership, develop and set individual and departmental performance

goals

• Direct, monitor and appraise the performance of units immediately reporting and

activities

• Identify training needs, initiate development of subordinates, and recommend effective

action

• Maintain appropriate communication within area of responsibility

• Excellent project management skills

• Excellent organizational skills and attention to detail a must

• Experience in team leadership and coordinating across multiple business units preferred

• Strategic, critical, franchise thinker

• Quick learner of new technologies and business functions

• Unique customer focus. Strong record of achievement in applying a customer mindset

to shape solutions and approaches and to realize marketplace potential/achieve financial

goals

• Must have a track record of aligning activities with business strategies and measuring

impact

• Work experiences must demonstrate an ability to develop strong relationships and

partnerships with internal marketing clients

• Well-developed interpersonal skills. Ability to get along with diverse personalities.

• Ability to establish credibility and be decisive – but able to recognize and support the

organization’s preferences and priorities

• Expert knowledge of analytic solutions platforms, software, partners, and emerging

trends.

EDUCATION:

• Advanced degree in Mathematics, Statistics, Econometrics, Research or other

quantitative discipline

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