V.P. of Analytics
Apply For This Job
Assist in business development and growth by working with partners and clients in
developing and implementing new analytical methodologies with a targeted result of
Provide marketing performance analysis for client engagements. Understand clients
business goals and requirements, design and develop analytic approaches tailored to its
Working with internal and external stakeholders to develop client tools and services such
as modeling, dashboard development, decision aids and business case analysis to support
programs, creative and recommended solutions. Work closely with the team in making
specific and actionable client recommendations and sell in additional client engagements.
Developing data strategies (e.g. what we should capture, how we should capture it, and
the triggers/decisioning as a result, etc.)
Partner seamlessly across the enterprise to access information and create and drive
strategies and implementation
Determine and implement operations procedures and lead the analytic group in the
management of projects and resources.
Cultivate solid relationships with staff, internal partners and clients.
Marshal change to align with vision of the department and organization
8-12 years of experience in marketing analytics or business intelligence (focused in
analytics). 5-7 years leadership experience in managing a team
Experience in the digital space a must
Demonstrated ability to apply cutting edge analytics techniques to business problems and
to leverage external thinking (from academia and/or other industries)
Ability to translate data into insights that understands customer needs and behavioral
Must be highly versed in analytic methodologies.
Must have a good understanding of statistical modeling, segmentation, value analysis, as
well as reporting for Web site, online advertising, social media, mobile, e-mail campaigns
and e-commerce activity.
Must be capable of contributing expertise and leading efforts both in advanced analytics
techniques and in consumer research and analysis.
Must have a track record of implementing operational excellence (process efficiencies,
effective tools and technologies) in an analytics function.
Will be able to show they have exhibited leadership with conviction and how they have
proposed new paths based on analysis findings.
Promotes a culture of collaboration and teamwork across organizational boundaries:
ability to share techniques with analytical community
Strong knowledge of strategic marketing, media, social, web site analysis, audience
targeting tools and vendors, including both quantitative tracking and research
Strong analytical skills, reporting, dash boarding, modeling and advanced analytics
experience is required
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Preferred: Experience with statistical modeling software (GAUSS, MATLAB, R, SAS,
SPSS) and enterprise business intelligence tools such as Tableau
Accomplished change leader: demonstrates a flexible approach and resilience to setbacks
and able to drive operating and culture change: long-term vision and leadership stamina
to maintain course within a constantly changing environment
Win creditability with background and skill sets
Proven ability to recruit, lead, and motivate personnel in order to balance staffing
Ability to communicate with both highly technical and non-technical individuals to drive
understanding and inspire creativity
Provide strong leadership, develop and set individual and departmental performance
Direct, monitor and appraise the performance of units immediately reporting and
Identify training needs, initiate development of subordinates, and recommend effective
Maintain appropriate communication within area of responsibility
Excellent project management skills
Excellent organizational skills and attention to detail a must
Experience in team leadership and coordinating across multiple business units preferred
Strategic, critical, franchise thinker
Quick learner of new technologies and business functions
Unique customer focus. Strong record of achievement in applying a customer mindset
to shape solutions and approaches and to realize marketplace potential/achieve financial
Must have a track record of aligning activities with business strategies and measuring
Work experiences must demonstrate an ability to develop strong relationships and
partnerships with internal marketing clients
Well-developed interpersonal skills. Ability to get along with diverse personalities.
Ability to establish credibility and be decisive but able to recognize and support the
organizations preferences and priorities
Expert knowledge of analytic solutions platforms, software, partners, and emerging
Advanced degree in Mathematics, Statistics, Econometrics, Research or other