Web Analytics Reporting Analyst
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Web Analytics Reporting Analyst
Location: Chicago, IL or Louisville, KY
Are you a fit?
Are you an experienced web analytics analyst? Are you passionate about the growing world of digital? Do you thrive in a fast-paced environment where your work has an important impact on people’s lives?
Humana is committed to investing in innovative digital experiences that improve our customers’ quality of life. The web analytics reporting analyst will work closely with stakeholders across the business and within the Digital Center of Excellence to provide meaningful analysis and insights about how our customers interact with us digitally and how these interactions can be improved. We’re looking for driven, innovative people who are interested in using their data mining and analytical skills to help our customers achieve lifelong well-being and help Humana make lasting, positive changes in the healthcare industry.
The web analytics reporting analyst is part of the Digital Metrics team at Humana. This team provides reporting and analysis for all of Humana’s digital properties targeting various audiences including prospects, members, providers, employers, and agents/brokers. The team works cross-functionally with teams in the Digital Center of Excellence including digital marketing, product management, user experience, conversion testing, and others.
The web analytics reporting analyst will be responsible for:
Consulting with business areas to learn objectives and develop specific KPIs and supporting metrics
Preparing recurring and ad-hoc reports and analyses on KPIs, using a variety of data sources to support business objectives and optimization opportunities.
Presenting findings and actionable insights in compelling dashboards and presentations with extensive attention to data and reporting accuracy.
Defining requirements for web projects and/or web enhancements based on business needs/objectives.
Consulting with internal teams on how to best leverage analytics to inform business decisions
Maintaining and disseminating web analytics best practices across internal teams and acting as a point person for web analytics data and analysis
Maintaining an understanding of industry trends and tools for on-going improvements
Problem Solving: You are a problem solver with the ability to encourage others in collaborative problem solving. You can be a broker and consultant regarding resources. You engage people in problem solving without taking over.
Is Accountable: You meet clearly stated expectations and take responsibility for achieving results.
Implementation/Execution: You organize and manage multiple priorities and/or projects using appropriate methodologies and tools
Minimum years of experience: 2-3 years proven success in a web analytics role
Minimum degree required: Bachelor’s degree
Demonstrated success utilizing Adobe Site Catalyst, Google Analytics or IBM Digital Analytics to analyze web user behavior
Demonstrated success distilling large quantities of information into clear and concise insights, formulating actionable recommendations.
Demonstrated success identifying and addressing business measurement needs and KPIs
Demonstrated success communicating analysis to non-technical and non-analytical audiences, both in oral and written presentations.
Demonstrated success working cross functionally and building collaborative relationships across teams.
Must be extremely detail oriented, with excellent organization skills and extensive attention to detail and accuracy
Should be resourceful, work well under pressure, flexible, adaptable, able to keep up in a fast-paced environment
Intermediate to advanced skills in SQL or SAS required
Advanced skills in Excel and PowerPoint required
Experience in web analytics supporting an e-commerce or financial services web site
Experience working in a large, matrixed organization
Experience in healthcare and/or wellness
Experience working with Tableau
Reports to Web Analytics Consultant
Work Environment Type: Office
: Yes, 10 % of the Time
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.