Profile of rihab zarrai

rihab zarrai Web analytics Consultant
5 years experience 0 projects worked France
$65.00 /hr $0 earned
Conversion Rate OptmizationGoogle AnalyticsGoogle Data StudioGoogle Tag Manager

 

As an experienced analytics consultant, I am passionate about data driven marketing and converting customer data into actionable insights. Translating business requirements into technical solutions, I am always looking for the question behind the question. With this curiosity and hands-on attitude I have taken part in and led successful analytics projects across multiple industries.

Skills
– KPI tracking

-E-commerce
– Web marketing
– inbound marketing performance and attribution analysis
– Web analytics
-Google Tag Manager

-Google Data Studio
– Google analytics

-GA 4
– Project management

 

Work History (0)

  • There are no activities yet.

Work Experiences

  • Web analytics Consultant

    Alphalyr Data Marketing Agency

    June 2018 - September 2019

    I. DATA QUALITY & DATA TRUST

    · Monthly audit of implementation quality and data reporting

    II. DATA COLLECTION & TRACKING

    · Activation and implementation of improved e-commerce
    · Tracking KPI / CRO
    · GTM Migration
    . GDPR audit and consent cookie configuration on GTM

    III. DATA ANALYSIS

    · UX / UI analysis, recommendations and testing
    · Visitors journey and conversion rate
    . Funnel optimisation
    · Customized reports and dashbords
    · Analysis of the conversion rate and performance
    · Variance analysis
    . Performance Attribution and contribution analysis

    IV. CUSTOMER TRAINING

    · Google Analytics
    · Enhanced ecommerce report training
    · Data studio
    · UX Analysis
    · GTM

    Skills

    Advanced use of the following tools
    · TMS: Google Tag Manager
    · Digital analytics: Google Analytics
    . Attribution / Contribution: Elitrack
    · Dataviz: Google Data Studio

    Programming languages:
    · HTML / CSS and notions in JavaScript

Education

  • MBA in information systems

    ISCAE

    October 2004 - July 2006

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