The main goal is to become a full-stack Marketing Technology specialist focused

on digital analytics and improving business using data.

1. Verifying implemented Google Analytics code on client’s web sites.

2. Quality assurance tags before publication within Google Tag Manager.

3. Controlling proper collection of data based on measurement plan.

4. Exporting of data through API based on consultant requests and needs.

5. Preparing the first draft of reports for analysis.

6. dataLayer quality control before publishing

7. Setting up goals, filters, and views

8. Implementing 3rd party tags according to clients needs and contracts

9. Preparing measurement plan outlines for later buildup by consultants